A Prohibitchin' Announcement

Changing it up in 2024 (sort of)

Happy end of 2023! I hope you are filled with many cheeses (or your preferred indulgent equivalent) as we round the corner into 2024. 🧀

You probably saw my call for sponsors a few weeks ago, and while I received a decent amount of support and well-wishers, January is shaping up to be the first month since launching the newsletter without a committed sponsor. That’s okay! This has given me an opportunity to really consider what’s possible with this newsletter and what I want it to provide to you, the readers.

Even when I had committed sponsors, their support was never guaranteed or even expected month to month. Prohibitchin’ has rotated through a few sponsors over the years, and there are a few on the horizon as well. But to ensure a more predictable level of financial support, I am turning on optional paid subscriptions for individuals.

A number of readers have pledged support if and when I ever decided to turn on paid subscriptions. However, I’m fully aware of how supporting even a couple of independent publications can quickly add up, and it’s not like most of us have tons of extra cash lying around. Paying for a subscription or not paying for it won’t change anything for you (everyone will still get the feature delivered to their inbox the first Tuesday of every month), but it will help ensure ongoing features continue to be published each month, helping to further Prohibitchin’s goal of improving visibility and equity across beverage alcohol. It will also show me the potential long-term viability of the newsletter. Basically, if enough people pay to subscribe or new sponsors come on board, I could potentially increase the number of features, add a podcast element, create merch - who knows?

If you wish to support independent journalism and a more diverse beverage alcohol industry, please consider paying any amount to keep Prohibitchin’ going.

I am still accepting sponsorship inquiries! If you or your business would like to learn more, please email me at beth.demmon.ivey@gmail.com for a no-obligation conversation about how we could work together.

Can’t spring for a paid subscription? Here are some other ways you can support Prohibitchin’

• Send nominations for future features

• Forward this to your company to see if they’re interested in a sponsorship

• Recommend Prohibitchin’ on your Substack

• Check out my website to buy my book or a tote bag, see upcoming events, or follow me on Instagram

• Share posts when they come out the first Tuesday of every month

I hope you’ll consider updating your subscription, but even more, I’m glad you’re still here. Cheers to the new year 🥂 Keep an eye out for the January feature coming out soon!

xo,

Beth